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This website has the following on the web page, "Are you Ready To Look Younger? Research and innovation are at the core of Vernals mission, and our dedication to science has established the brand as a leader in the advanced skincare arena." We analyzed that the web page also said " The companys founding was the direct result of a revolutionary discovery that set the standard for anti aging formulation." It also stated " At the heart of every formula is the use of active ingredients with proven efficacy in optimal doses, supported by innovative textures and technology to provide efficacy at every level." The header had anti aging cream as the highest ranking search term. It was followed by anti aging wrinkle creams, anti wrinkle cream, and anti aging face cream which isn't as ranked as highly as anti aging cream. The next words they uses is anti aging anti wrinkle cream. anti aging creams was also included and might not be seen by web crawlers.